Brand reputation is a critical aspect of a business. It affects a variety of things, including revenue, investor confidence, brand loyalty, and marketing efficiency. As such, most business leaders actively...
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Enterprises can benefit greatly from digital marketing in terms of growth and potential, triggering publicity and sales, thereby boosting earnings. See here the difference between Organic Vs. Paid Digital Marketing...
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Even before the Covid-19 pandemic, people already relied on internet-connected technology and services. But this was amplified when lockdowns caused mobility limitations, and consumers had to depend on digital platforms...
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Everybody has encountered a situation where they need to conduct a search but are unsure of how to phrase their query. Sometimes using images work well when words are not...
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Local SEO strategy is the process of ranking your website in local search results on a local business directory such as Yelp, Super Pages, YP and etc.
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Google continually introduces new algorithm adjustments to address a number of SEO issues and maintain its delivery of relevant, high-quality content. Its recent page experience update is one of...
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Voice search is a technology that allows a person to search the web using only their voice. This function originally debuted on smartphones as a result of developments in speech recognition, allowing it to...
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As with anything digital, search engines have come a long way since their launch decades before. Google Search, the most popular search engine with over 85% market share worldwide,...
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The COVID-19 pandemic accelerated the world’s adaption to the digital age, especially in marketing to consumers that chose to stay at home. Among the most effective digital marketing techniques is...
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Content Marketing Trends
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