But not all businesses can afford the SEO budgets these big companies spend. Most small business owners are reluctant to spend a substantial amount for digital marketing or basically doesn’t have the budget for such campaigns at all. These small business owners fail to realize that to effectively push their businesses to bigger growth and higher revenues, they should maximize the impact of their SEO.
We at Digital Marketing Philippines understand the needs of small business owners like you, as we have experienced the same struggles and challenges ourselves. That is why we are going out of our way to help educate you on the merits of having an effective SEO campaign for your business.
Aside from the scale, budget and extent of marketing activities, SEO for small business differ from the massive digital marketing efforts of large companies and conglomerates in how they target search engine users. The key for small businesses to achieve online growth is to target their SEO from a local standpoint.
Just like any Search Engine Optimization efforts conducted out there, the goal of these campaigns is to enhance the search engine visibility of the brand and business. With small business SEO, the focus is highly targeted towards a localized clientele looking for products or services via a more localized or area-specific search. When done right, local SEO strategies could really give a boost to the search engine visibility of small businesses.
Before buying anything, most consumers would perform some sort of research first, and up to 70% of the purchasing decisions are influenced by what they researched online. From the results of these searches, as much as 67.60% of clickthroughs go to the first five organic search results on the first page.
This pattern holds true even with the customers of small businesses, and up to 97% of these consumers would go for a viable local business that is nearest them. That is why small businesses should take this phenomenon into consideration and put more effort in their small business SEO to get the attention of these consumers.
But what’s the payoff?
Small businesses executing an effective SEO campaign should expect up to 40% of their business revenue to come from clients they generated through organic traffic. They should also take note that the organic leads generated through their small business SEO exhibit a 14.6% close rate, which is way higher than the 1.7% average close rate generated by traditional marketing strategies.
Up to 62% of consumers won’t patronize the product or services offered by a small business if such consumers won’t even find them online. By executing an effective small business SEO campaign, you can establish a significant local search presence, draw in viable leads, and generate revenue for your small business.
But take note that getting the results you want is not instantaneous as soon as you start a small business SEO campaign. At DMP, we will walk you through the following process and help you jumpstart your online presence to the next level.
It is important that we have a clear understanding of your business goals so we can formulate a cost-effective small business SEO strategy that will work for you.
SEO Audit and Website Health Check
This will give us an assessment on how your websites and online presence is performing and how effective your previous efforts are.
Audit Your Site for Mobile-Friendliness
Up to 78% of local searches is conducted via mobile devices, so it is important to gauge your online presence if it is mobile-friendly or not.
Once we have a clear understanding of your business, we will then provide you with a comprehensive SEO recommendation report that outlines how we can achieve your small business goals through SEO
Timelines and Milestones
You will then be provided with a comprehensive timeline that outlines all key activities, milestones and targeted completion dates
Here at DMP, we treat every customer with the same level of dedication and service, regardless of how big or how small your businesses are. The following top-quality services are executed as part of the small business SEO strategy that we will execute for you:
Website Audit and Health Check
High-Quality Content Creation
Performance Tracking and Monitoring
A Program Manager is assigned to your account, working with a team of highly trained and skilled staff with a proven track record and success in handling small business SEO. All activities are transparent and are made visible through an SEO dashboard that monitors performance.
We at Digital Marketing Philippines is ready to provide you with a comprehensive array of small business SEO services to help you jumpstart your digital marketing initiatives, boost your online presence, convert more potential clients, and generate revenue for your small business.